Investments in your social capital are just as important as investments in your venture capital. Technology transition is rarely a linear path. Between concept and commercialization there is a virtual chasm, a disconnect between the world of research and the world of application. Often times the failure doesn’t stem from the technical aspects themselves but rather the lack of creating a space for them. We help our clients understand and anticipate this chasm so they can build a bridge over it.
That bridge is built on what we call Social Capital. Venture capital is critical to success - you can’t get anywhere without funding - but the savviest entrepreneurs understand that the human capital invested in your idea is just as important. People are required to build curiosity and hope about what a new innovation can achieve and you need to work with others to create a space for your technology within its context. Without that, it will fail - regardless of its quality or potential or its technical achievements.
In this webinar, we will teach you how to identify and leverage your social capital to create advocates for your work and a space for it in your desired market.
September 18, 2019 | 2pm-3pm EST
45 min presentation | 15 min Q&A
Presentation by Kelli Kedis Ogborn